The Communication Brief.

Project Summary:
Redesign of company website.
Navigation, that works.
Easy CMS for staff to use. A workshop page, sponsor page, and fundraisers page and volunteers page.
Donations;to help 1,740girls is the goal each year. To create more programes with their partners - schools, camp pendelton, and their on-site training.
Audience Profile:
Regear website towards an audience of school councelors, city and charity program directors, and women. The client suggested to view webpages more focused on womens empowerment and advocacy, she suggested : birthchoice.com, msmagazie.com A typical user will voulnteer, donate, learn about and sign up for new workshops and programs.
Perception/Tone/Guidelines:
The tone will be somewhat corporate because of the strict guidelines of Girls Inc. but will be seen as a charity with the use of images and help of rich media.The audience should be informed of the current programs.staff, upcoming events and will want to donate or volunteer to help.
Communication Strategy:
The audience will recognize the site adheres to the Girls Inc. corporate site standards and will be professional; inviting users to be able to use the website as a primary source for information, donations, and volunteering.The overall message will be that the company is local, active and involved with their clients and partners. They are thankful for their sponsors. The programs are effective and the orginization is in the local news media and keep records of their events which will help convey the over all message.
Targeted Message: Helping and empowering local young girls through education, community service and program created by the staff of Girls Inc. of San Diego.
Addendum
Requirements and Functionality:
User-oriented goals are getting information and requests via contact form.
Business-oriented goals are getting donations that will be implemented with paypal buttons.