Student Choice Project - Preproposal

For my student choice project, I would like to make a website for an online art gallery that sells art via paypal shopping cart for individual artists.
The website should act as an advertising platform to sell art that is shipped directly from the artist to the buyer.
I would like to have the feel of the web site to be artistic but also elegant. I will be including some flash on the home page. The galleries will have lightboxes to show the art more closely.
I plan to have featured artists pages also.

Project Outline

Hierarchal Structure:
We are planning to use hierarchical levels of pages organization where information are provided on-demand basis. There are four levels of hierarchy with “Home” page being the top of the stack; under it we have “main level” where it will be the main navigation menu. From the “main level” we have a “secondary level” under a few specific “main level” links to provide more information on them and finally under the “secondary level” we have “third level” with ample of information nested inside a few “secondary level” links. We will also have “global links” on each page.

Names of content and pages:
(Top Level)
HOME

(Main Level)
• ABOUT GIRLS INC.
• NEWS
• PROGRAMS
• EVENTS
• DONATIONS
• FOR GIRLS
• EMPLOYMENT
• VOLUNTEERS

(Secondary Level)
UNDER “PROGRAMS”
• SPONSORSHIP
• LIFE SKILLS
UNDER “EVENTS”
• LOCAL
• OUTREACH
• CALENDAR
UNDER “DONATIONS”
• BY MAIL
• BY PHONE
• BY ONLINE
• WISHLIST
UNDER “FOR GIRLS”
• BLOG
• DISCUSSION FORUM

(Third Level)
UNDER “OUTREACH”
• VISTA HIGH
• ALTA VISTA
• RANCHO MINERVA
• GUYAJOME PARK
• MISSION MIDDLE
UNDER “CALENDAR”
• OPEN HOUSE
• WORKSHOPS
• FUNDRAISERS
• INC. HOLIDAYS
• PROGRAMMING
• ONE-TIME EVENTS
• SPEAKER SERIES

(Global Links)
• SEARCH
• CONTACT
• DONATE NOW
• MAP/ADDRESS

Content Outline/Inventory: Specify the content that will be included on each page of the website. Describe all the elements (text, photos, graphics, audio, animation, and any other assets) that will be delivered on each page. Which elements will be global (on every page) and which will be local (unique to individual sections and/or content pages).

HOME (local)
• Photos of diverse girls between 6 - 18 years old
• Video (youtube size)
• Calendar snippet of upcoming event or recent event
• Highlight of latest news from Girls Inc. or local news
• "Sponsor-a-Girl"
• "Donate Now!" Button
• Graphics

(Main Level)
ABOUT GIRLS INC.
• Navigation/Menu button (global)
• Text (local)
• Photos
• Graphics

NEWS
• Navigation/Menu button (global)
• Text (local)
• Photos

PROGRAMS
• Navigation/Menu button (global)
• Text (local)
• Photos
• Graphics

EVENTS
• Navigation/Menu button (global)
• Text (local)
• Photos/ Graphics
• Videos
DONATIONS
• Navigation/Menu button (global)
• Text (local)
• Graphics/Photos

FOR GIRLS
• Navigation/Menu button (global)
• Text (local)
• Graphics/Photos

EMPLOYMENT
• Navigation/Menu button (global)
• Text (local)

VOLUNTEERS
• Navigation/Menu button (global)
• Text (local)
• Photos

(Secondary Level)
UNDER “PROGRAMS”:
SPONSORSHIP
• Text (local)
• Photos
LIFE SKILLS
• Text (local)

UNDER “EVENTS”:
LOCAL
• Text (local)
• Photos

OUTREACH
• Text (local)
• Photos
CALENDAR
• Text (local)

UNDER “DONATIONS”:
BY MAIL, BY PHONE, BY ONLINE
• Text (local)
• Graphics
WISHLIST
• Text (local)
• Graphics/Photos
UNDER “FOR GIRLS”:
BLOG & DISCUSSION FORUM
• Text (local)
• Photos

(Third Level)
UNDER “OUTREACH”:
VISTA HIGH, ALTA VISTA,RANCHO MINERVA, GUYAJOME PARK, MISSION MIDDLE
• Text (local)
• Graphics/Photos

UNDER “CALENDAR”:
OPEN HOUSE, WORKSHOPS, FUNDRAISERS, INC. HOLIDAYS, PROGRAMMING, ONE-TIME EVENTS, SPEAKER SERIES
• Text (local)
• Graphics/Photos

(Global Links - These are all global)
• SEARCH
• CONTACT
• DONATE NOW
• MAP/ADDRESS

Wire Framing

Flowchart

The Communication Brief.

Project Summary:
Redesign of company website.
Navigation, that works.
Easy CMS for staff to use. A workshop page, sponsor page, and fundraisers page and volunteers page.
Donations;to help 1,740girls is the goal each year. To create more programes with their partners - schools, camp pendelton, and their on-site training.
Audience Profile:
Regear website towards an audience of school councelors, city and charity program directors, and women. The client suggested to view webpages more focused on womens empowerment and advocacy, she suggested : birthchoice.com, msmagazie.com A typical user will voulnteer, donate, learn about and sign up for new workshops and programs.
Perception/Tone/Guidelines:
The tone will be somewhat corporate because of the strict guidelines of Girls Inc. but will be seen as a charity with the use of images and help of rich media.The audience should be informed of the current programs.staff, upcoming events and will want to donate or volunteer to help.
Communication Strategy:
The audience will recognize the site adheres to the Girls Inc. corporate site standards and will be professional; inviting users to be able to use the website as a primary source for information, donations, and volunteering.The overall message will be that the company is local, active and involved with their clients and partners. They are thankful for their sponsors. The programs are effective and the orginization is in the local news media and keep records of their events which will help convey the over all message.
Targeted Message: Helping and empowering local young girls through education, community service and program created by the staff of Girls Inc. of San Diego.
Addendum
Requirements and Functionality:
User-oriented goals are getting information and requests via contact form.
Business-oriented goals are getting donations that will be implemented with paypal buttons.